Lisa Strand has spent over 20 years executing market research and user testing, initially with firms such as GartnerGroup, Nielsen Online, and now as an independent consultant. She’s the woman business leaders turn to when they need an expert that can get research projects done from conception through to final findings and recommendations phase. Her methods include both qualitative and quantitative methods, and she is known for integrating secondary research into all of her findings and recommendations.
Until 2003, Lisa served as Director and Chief Analyst of the eCommerce Strategies Service at Nielsen Online, a leading Internet Audience Measurement & Analysis firm. Within this capacity, she helped a variety of companies integrate panel-based research with other sources of information to address complex business issues.
Prior to Nielsen Online, Lisa served as a Senior Analyst at GartnerGroup Dataquest, where she worked with Telecommunication and Networking vendors in sizing and forecasting within those markets. She previously conducted market sizing and customer satisfaction surveys at VLSI Research, and also provided market research services for Asahi Agency, a Tokyo-based agency providing marketing communications services in Japan to US and European-based businesses.
Lisa earned her BA degree in Economics at the University of California, San Diego, with additional coursework completed at Tokyo International University. She has presented at conferences such as COMDEX and Internet World, and has made multiple televised guest appearances on CNBC, CNNfn, TechTV, and more locally KGO Channel 7 News and Silicon Valley Business This Week.