While catching up on my reading over the holidays, I caught this cute anecdote from Quirks about how fellow market researchers explain what they do. My personal favorites:
“We explain to commercial clients that we find information/insight that helps them improve their profits. They usually nod approvingly and continue talking about football!”
“I tell them that I am a veritable font of useless information gathered over many years of bothering people while they eat. Then I throw in some innocuous product knowledge, like how many different Oreo cookies there are, and they immediately walk away.”
I always have had the people-watching trait, along with a thirst to know more about those people and what makes them do what they do. Just didn’t realize it would be such a big part of my professional life 20 years ago when embarking on my career!